Leveraging the Algorithm for Moment Marketing Success!
The Power of User-Generated Content (UGC): Why It Matters and How to Do It Right
User-generated content (UGC) is brand-specific material created by consumers, ranging from images and videos to reviews and testimonials.
It plays a vital role in modern marketing strategies and comes in two main types: organic and paid. Organic UGC is created voluntarily by real customers, offering authenticity. It includes reviews, photos, videos, and social media posts.
UGC is crucial for several reasons:
Enhances Authenticity: 86% of consumers trust brands that share UGC over traditional advertisements.
Fosters Brand Loyalty: Builds a sense of community, encouraging deeper engagement.
Serves as Social Proof: Influences potential customers through authentic experiences shared by real users.
Versatile Use: Fits seamlessly across social media, email campaigns, and landing pages.
Cost-Effective: More affordable compared to hiring high-profile influencers.
By integrating UGC, brands can boost authenticity, drive engagement, and cultivate strong brand loyalty in a budget-friendly way.
Harnessing the Power of Moment Marketing
With digitalisation and ongoing advancements, businesses are increasingly adopting moment marketing to engage and attract customers.
This strategy involves leveraging current trends, events, or holidays to emotionally connect with consumers and drive immediate action.
Moment marketing, similar to viral marketing, enhances user interaction and visibility, positively influencing purchase intentions through Electronic Word of Mouth (EVOM).
Moment marketing uses trending topics, events, or holidays to captivate customers. It boosts brand image, increases engagement, and is cost-effective. Key examples include:
Netflix’s Killer Soup: A viral billboard campaign.
Ek Machhli Paani Mein Gayi: A Bollywood lyric turned meme, utilised by Zomato.
Two Bananas for Rs 442: Rahul Bose’s tweet became a meme sensation.
Barbenheimer: The simultaneous release of two contrasting films.
Effective moment marketing can significantly boost brand awareness and customer engagement for businesses. It positions brands as innovative and relatable, sparks conversations, builds loyalty, and offers cost-effective marketing solutions, especially when a savvy social media marketing company executes them.
Whisper's #KeepGirlsInSchool Movement Tackles Early Onset of Menstruation with Catchy Jingle
Whisper is advancing menstrual education with the fifth edition of its #KeepGirlsInSchool (KGIS) movement.
In India, girls start menstruating as early as 8 years old, and 26 million girls are at risk of dropping out of school without period education and products.
Whisper’s program addresses this by educating over 100 million schoolgirls and mothers about menstrual hygiene and providing free sanitary napkins.
The latest campaign features an emotional film with a catchy jingle, "Periods ka matlab healthy hai aap" (periods mean you are healthy), to normalize menstruation. Rajdeepak Das, Chief Creative Officer of Publicis Groupe – South Asia, stresses the need for early education, as girls are getting their periods earlier.
Girish Kalyanaraman, VP at Procter & Gamble, highlights their efforts in over 60,000 schools. Consumers can support by buying Whisper Ultra packs, helping educate, and donating pads to keep girls in school.
New Coke: The Most Memorable Marketing Blunder Ever?
On April 23, 1985, The Coca‑Cola Company made history by announcing a formula change for Coca‑Cola, introducing "New Coke" after 99 years.
This move aimed to rejuvenate the brand in the U.S. market but sparked unprecedented consumer backlash. The original formula, rebranded as Coca‑Cola classic, returned on July 11, 1985, after 79 days of protests and hoarding.
In 1985, Coca‑Cola faced declining market share and consumer preference. The new formula, preferred by nearly 200,000 taste testers, didn't account for the emotional bond consumers had with the original Coke. The backlash, included 1,500 daily complaint calls, highlighted this disconnect.
The return of Coca‑Cola classic received massive media coverage and consumer applause, underscoring Coca‑Cola's deep emotional connection with its audience.
WYN X Naukri.com
We are thrilled to share some exciting news! 🥳🤩
Our podcast, Workwise with Naukri.com, has won the Toyow Podmasters 2024 in the Education category!
This recognition marks the fourth award for our show, and we couldn't be more proud. 🙌
Thank you for your continued support and for being part of our journey. Let's continue to make waves in the podcasting world together!
Here’s celebrating the team behind the scenes for this fantastic achievement! 🥳 🤩